Social media giant X, formerly Twitter, is making significant changes to its monetization strategy by introducing premium subscription options for users. The move is aimed at enhancing user experience and reducing the impact of advertising on the platform.
Introducing X Premium Subscriptions
In the coming weeks, Social Media X will roll out two new subscription levels, providing users with more choices. The first tier will offer a cheaper option with all the platform's features but will still include advertisements. The second, more expensive tier, will provide an ad-free experience. These new subscription options aim to cater to users' diverse preferences and enhance their time on the platform.
Limited Information Available
However, as of now, specific details regarding the pricing and features of these premium subscriptions have not been disclosed. It remains unclear when these options will be available to users worldwide.
Monetization Strategies
Social Media X has been experimenting with various monetization strategies. They recently started charging new users in New Zealand and the Philippines for using the platform's core functions and plan to extend these changes to users worldwide. Users who opt not to subscribe will have limited access to features, primarily restricted to reading posts, watching videos, and following other users. This move is expected to curb spam and bot activity on the platform.
Verification Requirements
In another significant development, Social Media X will now require account holders with verified profiles (indicated by a blue checkmark) to submit a selfie along with an official identification document as part of their verification process. This additional step aims to enhance security and confirm the authenticity of verified users.
These changes in Social Media X's subscription and verification policies reflect the platform's efforts to strike a balance between generating revenue and delivering a seamless and secure user experience.