Nvidia CEO Invented and Announced DLSS Technology in Just Two Weeks
Date: 2025-02-05 Author: Кирило Загоруйко Categories: TECHNOLOGY
A new book about the history of Nvidia has revealed unexpected details about the creation of DLSS technology. It turns out that this key function for the industry appeared in just two weeks, and the idea belonged to Nvidia CEO Jen-sen Huang himself.
According to the book's author Tae Kim, before SIGGRAPH 2018, Huang asked his engineers to suggest ideas for a spectacular announcement. Among the suggestions was an option using deep learning to improve anti-aliasing (DLAA), but it seemed insufficiently significant to him:
"What if we make entry-level graphics cards work at the level of flagships, using artificial intelligence to increase the resolution?"
This is how the DLSS concept was born: rendering in 1440p with subsequent upscaling to 4K while maintaining high performance.
A week later, Nvidia researcher Aaron Lefon reported that the initial results were promising. Huang immediately ordered them to be included in the presentation, making DLSS its first public appearance.
The book claims that Nvidia immediately saw the technology's commercial potential. If DLSS worked, the entire line of graphics cards would see a significant performance boost, allowing the company to raise the price tag. And so it turned out: today, DLSS is one of the main advantages of GeForce RTX graphics cards, and competitors like AMD and Intel are still catching up with Nvidia in the field of AI upscaling.
