YouTube Intensifies Fight Against Ad Blockers
Date: 2023-11-02 Author: Dima Zakharov Categories: TECHNOLOGY
YouTube, the widely used video platform, is taking a stand against the use of ad blockers, emphasizing that it violates the platform's "Terms of Service." The company has launched a global initiative to encourage viewers with ad blockers enabled to either allow ads on YouTube or consider YouTube Premium (a paid subscription) to enjoy an ad-free experience. A spokesperson stated that advertising supports a "diverse ecosystem of creators worldwide and enables billions of people to access their favorite content on YouTube."
As part of a "small-scale experiment" earlier this year, YouTube began addressing the issue of ad blocker usage. Initially, the company displayed pop-up messages to users, notifying them that it conflicted with the "Terms of Service." Subsequently, a timer was added to these notifications to ensure that people read them.
In June, YouTube adopted a more assertive approach by warning viewers that they would be limited to playing no more than three videos if they didn't disable their ad blockers.
As part of a "small-scale experiment" earlier this year, YouTube began addressing the issue of ad blocker usage. Initially, the company displayed pop-up messages to users, notifying them that it conflicted with the "Terms of Service." Subsequently, a timer was added to these notifications to ensure that people read them.
In June, YouTube adopted a more assertive approach by warning viewers that they would be limited to playing no more than three videos if they didn't disable their ad blockers.
