Apple Discontinues Voice Plan, Introduces New Features
Date: 2023-11-03 Author: Dima Zakharov Categories: TECHNOLOGY
In a move that has caught the attention of music enthusiasts, Apple has decided to discontinue its Voice Plan for Apple Music starting from the beginning of November. This change comes as part of the company's plan to introduce innovative features such as spatial audio, Apple Music Sing, and enhanced search capabilities.
For Apple Music subscribers, this means that new users won't have the option to sign up for the Voice Plan anymore. Additionally, automatic renewals for existing Voice Plan subscribers will be disabled at the end of their billing period.
The discontinuation of the Voice Plan will result in a shift in pricing for Apple Music subscriptions. The most affordable option after the change will be the student subscription, available for $5.99 per month. For all other users, the cheapest plan will be an individual subscription priced at $10.99 per month, or a family plan for $16.99 per month.
The Voice Plan, which allowed subscribers to access their music library through Siri on all Apple devices, was introduced in 2021 and was priced at just $4.99 per month. Apple's decision to discontinue this plan signals a significant shift in its pricing strategy.
Apple is not the only company adjusting its subscription pricing. Several global streaming platforms, including YouTube and Netflix, have recently increased subscription costs. For instance, the international premium plan pricing for YouTube rose in multiple countries, including Argentina, Australia, Germany, Turkey, and others.
As the technology industry continues to evolve, Apple is making strategic changes to its services to stay competitive. Despite high demand for products like the iPhone and services such as Apple TV+, Apple's sales have been on a decline.
For Apple Music subscribers, this means that new users won't have the option to sign up for the Voice Plan anymore. Additionally, automatic renewals for existing Voice Plan subscribers will be disabled at the end of their billing period.
The discontinuation of the Voice Plan will result in a shift in pricing for Apple Music subscriptions. The most affordable option after the change will be the student subscription, available for $5.99 per month. For all other users, the cheapest plan will be an individual subscription priced at $10.99 per month, or a family plan for $16.99 per month.
The Voice Plan, which allowed subscribers to access their music library through Siri on all Apple devices, was introduced in 2021 and was priced at just $4.99 per month. Apple's decision to discontinue this plan signals a significant shift in its pricing strategy.
Apple is not the only company adjusting its subscription pricing. Several global streaming platforms, including YouTube and Netflix, have recently increased subscription costs. For instance, the international premium plan pricing for YouTube rose in multiple countries, including Argentina, Australia, Germany, Turkey, and others.
As the technology industry continues to evolve, Apple is making strategic changes to its services to stay competitive. Despite high demand for products like the iPhone and services such as Apple TV+, Apple's sales have been on a decline.
